Digital marketing in 2022 is a constantly evolving field. As new technologies emerge and consumers continue to adopt them, the methods marketers use to reach their audience must also evolve, or risk falling by the wayside. That being said, what will digital marketing look like in 2022? To answer that question and more, we consulted several expert sources and compiled this handy breakdown of where digital marketing is headed in the next five years. Read on to learn more…
Digital Marketing in 2022: What Will Stay the Same?
As we dive into our predictions for the future of digital marketing, let’s first take a look at the aspects of the field that will remain largely unchanged in 2022. These include: Branding – Branding will continue to be a crucial part of any marketing strategy. In fact, it might even become more important as consumers become more skeptical of traditional advertising methods.
Marketing tactics – Other core marketing techniques, such as SEO and paid advertising, are likely to remain important in the coming decade. Content marketing – Content marketing strategies will remain relevant, as they’re highly effective and low-cost. Consumers are also expected to continue growing increasingly skeptical of traditional advertising methods, so marketers will need to find increasingly creative ways to reach their audience without relying on pushy and misleading ads. Online customer experience – Consumers are increasingly demanding a seamless digital experience. In 2022, brands that don’t take steps to provide a seamless experience online will almost certainly face a backlash from their customers.
AI and robotics
In just the last year or two, the adoption of AI and robotics in digital marketing has really accelerated. While AI and robotics are likely to continue gaining in popularity in the coming years, we think it’s unlikely that they’ll replace humans altogether. Instead, we expect AI and robotics to create stronger collaborations between humans and machines. For example, humans might use AI software to automate certain aspects of their work or use robotic systems to assist in areas of their work that might otherwise be too complex or difficult for humans alone to complete.
Big Data and analytics
We expect analytics technologies and methods to improve in the coming years, helping marketers to better understand their customers. In 2022, marketers should be able to make smarter decisions, thanks to an abundance of data and improved analytics tools and methods.
VR and AR (virtual reality and augmented reality)
VR and AR are technologies that are still very much in their infancy, but that we think will have a huge impact on digital marketing in the years to come. VR is an immersive technology that allows users to be transported to a virtual world. AR, meanwhile, allows a virtual world to be overlaid over the real world. We expect to see brands use VR and AR technology to provide new and exciting ways to engage with customers. The possibilities are virtually endless, but a few examples might include allowing consumers to try on clothes virtually before purchasing them and letting people tour a brand’s factory.
Overall, we believe that digital marketing will continue to evolve in the years to come, but it will do so in a way that respects the needs and preferences of today’s consumers. Digital marketing will become less intrusive and more helpful while remaining relevant and effective.